iSummit 08報導之二—Open Business
2008-09-05
"Open business… is just business — using new methods that tend to include (though not necessarily): Sampling (free content), reliance on modem technology, online community culture, increased transparency and fair sharing of returns with creators — still subject to familar business concerns. " — iSummit '08 Open Business track
柏克萊大學哈斯商學院開放式創新研究中心主任亨利.伽斯柏曾著有一本暢銷商管書籍 "Open Innovation",這本書的中心概念是:由於公司不可能集結世界上所有最頂尖的人才,所以應該多多借重別間公司的創意,同時也把自己閒置、不知作何應用的創意開放給別的公司應用,方能獲取最大效益。雖然本書中提的方式多為專利轉讓或有限授權,但已經有公眾授權支持者經常強調的「合作」概念在裡頭。